Meet a Mom Monday - Fern Murray - FairfieldMoms

Introducing Fern Murray, the heart and soul behind Socialtide. As a devoted wife and mother to two lovely girls, Fern’s journey spans from her roots in England to her thriving business ventures. Known for her “yes” mentality and innate desire to please others, Fern embodies a spirit of warmth and dedication in both her personal and professional endeavors. Join us as we delve into her story!


Where are you originally from and how long have you been in Fairfield?

I am originally from England! A place called Sussex, right in between London and Brighton. I moved to Fairfield with my husband in 2017!

Tell us about your Family!

I have two sweet girls, Maiya (4…almost 5!) and Cleo (18m). They both love dance parties and exploring outside! We also have a Goldendoodle, Wallace who did not stop growing! He is now 100lbs and the girls are snuggling, playing, and teasing him all day every day. He really is 100lbs of love!


One thing people would be surprised to know about you?

I am also trained and certified in Phlebotomy! 

One thing you wish someone would have told you about motherhood?

That the whole “no sleeping thing” lasts years and years, not just a few months with a newborn, haha!

What’s your favorite thing about raising a family in Fairfield?

I love how close we are to Manhattan and other areas of the country that are within driving distance (Mystic, Newport, etc!) I love how there are family-friendly events almost every weekend, there’s always something to do, or see! We really love that there is both the beach and the lake for hiking all within 10 minutes of our home!



Best mom hack that makes your life easier?

Boiling pasta in bone broth, so they get extra protein! and freezing berries as a dessert, they think they’re getting such an ice cream treat!

Tell us about your business, and when & why you decided to start up this business?

Since 2020, I’ve owned and steered Socialtide—a venture born riiiight before the pandemic. My journey into the world of marketing, particularly social media, began amidst my thriving Interior Design business. Even during those times, I always knew I had a niche for marketing, especially with social Media

My initial exposure to social media management, in a professional role, came with a previous employer. As fate would have it, I found myself handling their social media accounts, and witnessing a remarkable growth. Those experiences served as invaluable learning curves, enriching my understanding of the digital marketing landscape.

With the arrival of Maiya, I decided to leverage my expertise and success in interior design to venture into the realm of social media marketing. Thus, Socialtide was born. Since then, I’ve had the privilege to assist a diverse array of clients—from major players in the beauty industry to small, local salons, and even establishments in the food industry. I have also been able to collaborate with other marketing agencies, where my expertise has been instrumental in helping businesses across various sectors navigate the complexities of digital marketing.

At Socialtide, my mission is simple yet profound: to empower businesses to harness the full potential of social media, fostering connections, and driving meaningful engagement. With a wealth of experience spanning different industries and a commitment to delivering results, I stand ready to help your brand thrive on social media, and roll with the tides.


What do you think you’d be doing if you weren’t into social media?

I would definitely be within the design space somehow. Fun Fact:  I have always wanted to own my own furniture store OR cafe!

Tell us what we can expect to see when we work with you?

When you choose to work with Socialtide, you’re not just hiring a social media marketing agency; you’re partnering with someone dedicated to cultivating meaningful connections and driving authentic engagement for your brand. Here’s what you can expect when you work with me:

  1. Strategic Organic Content: I believe in the power of organic content to build lasting relationships with your audience. You can expect carefully crafted content strategies tailored to your brand’s voice and objectives, designed to resonate with your target audience and spark meaningful conversations.
  2. Community Building: I am so passionate about fostering vibrant online communities around your brand. From cultivating brand advocates to facilitating discussions and encouraging user-generated content, we’ll work to nurture a loyal and engaged following.
  3. Personalized Approach: Your brand is unique, and so are my strategies. I am always taking the time with my clients to understand their goals, values, and target audience, ensuring that every campaign or post is tailored to meet their specific needs and objectives.Content Creation: I’ll create compelling content that aligns with your brand identity and resonates with your audience. This is my specialty. Whether it’s captivating visuals, engaging videos, or thought-provoking story series, I can create content that showcases your brand’s personality and expertise while driving meaningful engagement.
  4. Transparent Communication: Communication is key to a successful partnership. You can expect open, honest, and transparent communication every step of the way. I’ll keep you informed about progress, and results, providing regular reports and updates to ensure that you’re always in the loop.
  5. Measurable Results: At Socialtide, I am committed to delivering tangible results that impact your bottom line. Whether it’s increased brand awareness, higher engagement rates, or improved conversion metrics, you can expect measurable results that demonstrate the effectiveness of my strategies.
  6. Continuous Optimization: The social media landscape is constantly evolving, and so am I. I’ll continuously monitor performance, analyze data, and refine our strategies to ensure that you stay ahead of the curve and achieve your long-term objectives.

Tell us how we get in touch with you?

You can email me: [email protected] or submit a form via my website here  or DM on @social_tide 

Best advice for moms who experience the inevitable MOM GUILT handling a career and raising a family?

Mom guilt is a constant companion in my daily life, whether it’s because I am working, or because I didn’t feed my girls enough vegetables that day, or forgot to fold the clothes sitting in the dryer for the 4th day in a row.. it’s a relentless presence. Yet, amidst the guilt, I try and remind myself that the journey of motherhood is inherently imperfect.

Reflecting on my upbringing, as well as those of family and friends—each with their unique circumstances, be it working moms, single moms, or stay-at-home moms— we all turned out pretty darn good. It serves as a poignant reminder that despite our varied paths, we share a common bond: the unwavering dedication to doing our best.

Moms, in all their forms, are doing their best in the unpredictable terrain of parenthood. I try and embrace the imperfections, celebrate the victories, and above all, recognize that we’re all just doing our best.


Who has most influenced you to be the mom that you are today?

It’s going to sound so cheesy, but I have to give credit to my husband. He’s not just a significant presence in my life; he’s the reason I relocated across the ocean, uprooting my entire world to be with him.  He is such a loving and caring dad, he’s taught me so much about myself that I never knew! And that has definitely played a huge part on how I navigate being a mom for our girls

What advice would you share with a new mom or other moms?

Take time for yourself! Even if it’s 20 minutes.


We love supporting local businesses – favorite places in Fairfield to…

Have Dinner with Family: Sophie’s, Sinclair or Mecha!!

Grab a Drink with Friends: Anywhere! Our town is full of great watering holes!

Have a Date Night: The Chelsea, Bodega, and Sinclair!

Spend time together as a Family: The beach! We looove shell hunting!

Kids activities: Playhouse, MyGym, Hands On Pottery, and of course the Library!!

Outside Activities: Lake Mohegan for hikes!

Grab coffee: Those who know me will be soooooo surprised to hear me say Harborview… 😉 It’s just to good, go on a thurs/fri morning to work and grab yourself a croissant!

Grab Dessert: 16 Handles is our 4yo’s current fave, we also love a crumbl cookie delivery!

Vacation destination: We have a soft spot for the Bahamas, but we usually go back to London a few times a year! and we also go to NH every year with my husbands family which is so lovely!

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